What goes into a website or bot estimate
Three sample scopes, exclusions and questions to ask before estimating a project.
Compare the same deliverables
“Turnkey website” does not define templates, editing tools or integrations. An estimate needs outputs and acceptance criteria. These are demonstration scopes, not price packages or fixed delivery promises.
Example 1. A single-service landing page
One page in one language: offer, service scope, evidence, FAQ and an enquiry form with delivery confirmation. The owner supplies text and images; development covers responsive layout and form testing. Advertising, photography, translations and complex CRM work are excluded.
Acceptance: the offer is readable on mobile, required fields are validated, enquiries reach the agreed channel and delivery failures are not shown as success. Extra campaign versions are separate items.
Example 2. A company website
A first release could include a homepage, service list, service template, projects and contact page. Agree the number of populated pages and the editing system separately. Ten pages sharing a template differ from ten unique designs.
Separate planning, design, implementation, content migration, forms, testing and handover. Domain, hosting, licences, future content and maintenance are separate costs.
Example 3. An enquiry bot
One channel and one flow: service selection, task details, contact confirmation and manager handover. Include cancellation, retries and API failures. Connect a CRM after checking its capabilities.
Calendar booking, payments, multiple roles and AI add workflows, dependencies and tests. They are not automatically minor additions.
Getting a useful estimate
Provide audience, countries, main workflow, materials, existing systems and target dates. Ask for one-off development and recurring costs separately. Agree source-code rights, access handover and maintenance terms.
The price follows your scope. A competitor’s number is not an estimate for your project. The open brief template in Guides helps collect inputs without requiring contact details.
From $100 USD
One page with up to 5 content sections, one language, supplied copy and images, responsive layout and one notification form. Advanced custom artwork, CMS, CRM and advertising are separate.
The final price depends entirely on scope and is agreed before work starts. Hosting, domains, paid APIs, licences and ongoing support are separate. Payment method and currency are agreed for your country.
Get a scoped estimateFrom $250 USD
Up to 5 pages using an agreed visual foundation, one language, supplied content and one form. CMS, additional custom templates and content migration are estimated separately.
The final price depends entirely on scope and is agreed before work starts. Hosting, domains, paid APIs, licences and ongoing support are separate. Payment method and currency are agreed for your country.
Get a scoped estimateFrom $100 USD
One flow of up to 5 steps, one language, buttons, contact validation and a manager notification. CRM, payments, AI and a separate admin panel add to the estimate.
The final price depends entirely on scope and is agreed before work starts. Hosting, domains, paid APIs, licences and ongoing support are separate. Payment method and currency are agreed for your country.
Get a scoped estimate